As the government’s restrictions around COVID-19 are being lifted bit by bit, people are buying less tripods, less home office equipment, and less of several other items in home product categories.
Instead, consumers are turning their attention toward outdoor activity products again. For example, we see this in the rise of cycling shorts orders. Moreover, with the Bundesliga (German soccer league) resuming, it's no surprise that soccer balls are the new high performer this week.
What other product trends do you expect to take off over the next few weeks? Be sure to check-in at insights.emarsys.com to keep up-to-date.