The data behind the need for omnichannel

The data behind the need for omnichannel

In a recent webinar, we looked at how to bridge the gap between online and offline channels. The data couldn’t reiterate this point more, as we can clearly see the value of having a strong e-commerce offering.

Here, we look at omnichannel businesses in Singapore and how, over the recent months, there have been two big increases in their consumers shifting to their e-commerce. These coincide with the circuit breaker in February and in April: The brands that have been able to reduce the impact of stores closing have had another channel for their consumers to shop in.

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