Some retailers have seen an increase of 153% in revenue from their online sales over the past week. The categories seeing such success are, as you might have guessed, sporting goods, fitness equipment and accessories, and hobby supplies. As COVID-19 continues to keep the entire US on lockdown, consumers are responding by purchasing these specific goods online to ensure they can quench their extracurricular activity thirst at home. It’s good to see US consumers concerned about their health and staying in shape. It will be interesting to see how this trend continues (or doesn’t) post-isolation; will gym memberships see a rise? Will subscription-based fitness continue to boom? Time will tell.