As soon as Australians realized that their country might be entering a second wave of the COVID-19 pandemic, shoppers flocked to supermarkets, and — once again — emptied the toilet paper aisles. Similarly, online retail is seeing a second wave of revenue increases, albeit at a more gradual rate this time.
New Zealanders on the other hand have seen a substantial decline in online revenue as the pandemic subsides in the country. This is supported by data from CCINSIGHT.
Clearly, the rise and fall of coronavirus cases in these nations has an impact on consumer shopping trends, which in turn, impact online retail growth or decline.