When it comes to online retail growth, Australia is one of the leading countries in the Asia Pacific region, with 54% revenue increase, second only to India.
Shopping online has changed the way many customers see digital channels, as well as the experience they expect. Even veteran users of e-commerce have adapted their expectations for customer experience.
According to a recent report from powerretail.com.au, "the bell curve of online activity hit heights never seen before, and now online activity is expected to remain higher than pre-COVID levels as consumer behavior changes."
The report also predicts 3 changes related to consumer behavior:
- New customer expectations
- E-Commerce is a MUST
- Prepare for many first-time digital customers