Are we seeing the new normal for Australia’s online retail?

Are we seeing the new normal for Australia’s online retail?

When it comes to online retail growth, Australia is one of the leading countries in the Asia Pacific region, with 54% revenue increase, second only to India.

Shopping online has changed the way many customers see digital channels, as well as the experience they expect. Even veteran users of e-commerce have adapted their expectations for customer experience.

According to a recent report from powerretail.com.au, "the bell curve of online activity hit heights never seen before, and now online activity is expected to remain higher than pre-COVID levels as consumer behavior changes."

The report also predicts 3 changes related to consumer behavior:

  1. New customer expectations
  2. E-Commerce is a MUST
  3. Prepare for many first-time digital customers

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