“COVID-19 drove a big spike in database growth, and we suddenly had a lot of new customers.”
A lot of e-commerce businesses actually grew their revenue and customer base during lockdown as customers were forced to move online.
However, to make the most of that growth, retention is essential, and the data from commerce insights reflects that.
Customers in Singapore, where the lockdown has recently eased, are already moving back to brick-and-mortar retail. And now that stores are reopening, it's important to ask: Have you created a habit for your new customers? Will they continue to purchase online? Or has being stuck at home made people desperate to leave their computers?
Going forward, it’s essential to have a retention strategy so that your brand can keep your newly acquired online customers.