Pure e-commerce revenue continues to climb compared to last year across all categories

Pure e-commerce revenue continues to climb compared to last year across all categories

We’re seeing every vertical exceed last year’s revenue numbers as we’re now 6 weeks into lockdown.

These trends are showing no sign of slowing down, either.  Our estimates are that pure e-commerce brands will continue to see an uplift in sales and revenue online, simply based on the fact that consumers are growing accustomed to the ease of shopping online, and buy online / pick up in store options.

These no-contact shopping options are convenient in our time of lockdown, and Digital Commerce 360 is saying that the pandemic has accelerated the shift of in-store to online shopping. The big question is whether or not consumers will stick to these modes of buying as their primary way of shopping, even once lockdown restrictions are raised.

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