Online revenue and orders take a hit across DACH as customers flock to reopened stores

Online revenue and orders take a hit across DACH as customers flock to reopened stores

Between April 20th and April 27th, stores up to 800m² were allowed to reopen across Germany, with strict regulations in order to minimize infection risks. Seemingly, customers weren’t discouraged by the regulations — long lines of people could be seen in front of many stores. This was especially true for stores offering products people want to touch or test before buying them, or can’t be bought and returned online easily, e.g., due to size, footfall in stores was high.

In correlation, commerce insights data for DACH shows a massive drop of at least +50% in online revenue and orders across the first week of stores reopening until April 27th. From then on, both orders and revenue consolidate and start to show a slightly positive trend again across the last week, growing by a small one-digit percentage. This holds true for pure e-commerce as well as retail, and is consistent across orders and revenue.

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