Memorial Day 2020 Falls Flat for US Fashion and Accessory Retailers

Memorial Day 2020 Falls Flat for US Fashion and Accessory Retailers

Memorial Day is the unofficial kickoff to the summer for the US, and it is typically a day of revenue spikes across all verticals of retail. Historically, this is a day of sidewalk sales and huge discounts for most fashion retailers, and it is expected to be one of the top 5 revenue-driving shopping days of the year.

Yet, with the majority of brick and mortar locations still closed, or those that are open seeing a significant drop in foot traffic, fashion retailers are struggling to meet YoY comps while pivoting to an online focus. And with order numbers falling nearly 4% below typical Memorial Day results, and Average Order Value amounts falling to more than 5% below the norm, it seems that higher-than-normal discounting has achieved less-than-normal results.

It’s now looking like the US may not have a sunny start to the summer apparel shopping season after all!

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