Massive Growth for Housewares in Europe

Massive Growth for Housewares in Europe

This year has brought about significant, but not unexpected, accelerations in online merchandise trends. One of the most notable examples is housewares. 

In 2019, housewares was the fastest growing online merchandise category in Europe (digitalcommerce360.com). Based on recent Insights data, you can expect this trend to continue for the remainder of 2020. 

When looking at the product categories that are accelerating in the weekly status of year-over-year growth rate of product orders on Insights, we see several housewares products racing up the chart. 

Washing machines are currently #2 in the chart, with a +787% YoY uplift. Ovens are coming in at #16, with a +113% YoY uplift. Food processors have managed to climb up the list, reaching #20, and boasting a +82% YoY uplift. 

Keep an eye on these evolving product trends over the next few months (especially with the holiday shopping season approaching) by visiting Insights and staying up-to-date.

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