Data from commerce insights shows that online sales in the Home & Leisure category have been booming since January, with nearly 100% growth for Australia currently. Some retailers are capitalizing on the acquisition of new online customers, and consumers are starting to prefer e-commerce as their primary channel for engagement.
Why? Well, the in-store experience isn’t the same as before… now, customers have to wait in line to enter, sanitize their hands, and respect social distancing. Buying from the comfort of your own home, or on the go, seems even more appealing today. Expect this trend to continue.