With e-commerce revenue increasing in the wake of COVID-19, fashion brand Mango has decided to share the wealth.
In a recent article from retaildetail.eu, the brand’s director of expansion Daniel López stated: "Many of the transactions that end up in our e-commerce business come from our customers visiting our physical stores." He adds, “Sharing the online revenue with franchisers is fair."
During April and May of this year, e-commerce revenue in Europe was up significantly. This is great news for Mango franchisers throughout France, Spain, and the Netherlands that will now be able to reap the benefit of these gains.
This strategy shows that the most successful retail brands understand the symbiotic relationship between online and offline stores. Services like in-store pickup would not be possible otherwise. In a post-pandemic future, omnichannel retail will be essential.