Home & Leisure retailers may be benefiting most during pandemic

Home & Leisure retailers may be benefiting most during pandemic

As many Americans are stranded at home, it’s only natural to see that home and leisure brands are benefiting greatly online if we look at their orders and revenue. Amanda Mull from the Atlantic states that many home goods and furniture brands are beginning to use more print media and catalogs to reach their prospective and loyal customers during the shut-in, which have actually helped brands increase sales and average order value.  It’s interesting to see how, in a time when inboxes are filled to the brim, some brands are diversifying their channel engagement and going back to what some call the “dinosaur” of marketing, direct mail. But guess what, the data shows that these strategies are paying off big time.

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