Businesses reconsider their digital strategy as online shopping rises

Businesses reconsider their digital strategy as online shopping rises

The disruption to traditional shopping caused by social distancing and lockdown policies has given rise to consumer faith in online shopping for Australians. Some online retailers have really felt that shift, and have seen an unexpected revenue spike from their e-commerce stores during the past few weeks.

As the pandemic has given businesses a real reason to rethink their digital strategies and how they engage their audience online, some are also wondering if it might be time to permanently say goodbye to a considerable number of their physical stores (something we've already seen in the news this week).

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